Roidu is a software service for measuring, reporting, analyzing, and managing customer and employee experiences across multiple channels. The software is provided to customers as a SaaS (Software as a Service), and Roidu’s software development department is responsible for the IT infrastructure, development, and maintenance of the SaaS service. Roidu’s service is widely used in Finland, especially in the healthcare sector, in over 200 municipalities and cities, several well-being regions, and by private healthcare service providers. Roidu’s software service is the most widely used feedback system solution in Finland’s well-being regions.