| Trust in digital technologies, especially AI, is eroding. Concerns over transparency, bias, and accountability are shaping the way customers, partners, and regulators view AI-driven businesses. For companies, this isn’t just a compliance challenge, it requires new ways of working to build and maintain the trust in their businesses.
In this session, we’ll explore how ethical AI can be a driver of market differentiation, customer loyalty, and long-term business success through the research-based approach of VTT’s Ethical Technology Assessment (eTA). Rather than a barrier, ethical considerations can become a source of competitive advantage, helping businesses build trust, mitigate risks, and create sustainable value in an AI-driven world. The session is an interactive opportunity to discuss challenges of responsible AI development and use and seek solutions.
The event languages will be English and Finnish: introduction in English, group discussion in Finnish or English.
Agenda:
13.00 Coffee
13.30 Building trust in AI through Ethical technology assessment (eTA)
- Welcome & introduction
- Framing the discussion: Responsible AI development and use as a driver for business value
- Interactive group discussions
- How do ethical considerations impact your business?
- How do you address them in practice?
- What opportunities arise from a strong ethical AI approach?
- Sharing insights & reflections
- Key takeaways from group discussions
- Business-driven strategies for trustworthy AI adoption
- Summary of insights and practical next steps for businesses
14.45 Open Discussion & Networking
- Informal dialogue with peers and experts
- Exploring collaboration opportunities
15.15 Event ends
Date and Time: 18.9.2025 at 13.00 – 15:15
Location: Kohtaamisia. -tila, Finlayson, Tampere
Warmly welcome!
Register now! |
